JANICE LEE (popbee.com) Established in 2008, Popbee is Hong Kong's leading fashion website. Lee originally set out to create a personal style blog but as her readership grew, Popbee quickly became an online fashion institution, now described as the Chinese version of London's Susie Bubble. On style this autumn, Lee has her eyes on Mary Katrantzou for her 'extravagant and colourful prints', and is particularly looking forward to the snakeskin accessories that have dominated the runway: 'snakesin bags, shoes, jewellery... everything.' JJ ACUNA (wanderlister.com) This American architect has spent the past few years making his mark across Asia as a senior designer at Hong Kong firm, LWK & Partners. In his blog, Wanderlister+ Asia, Acuna chronicles his design observations and journey. 'The art scene in Hong Kong is the healthiest it has ever been. A few years ago, we were all looking towards cities like Beijing and Shanghai with envy. But now, with the world's third-largest Art Expo, all eyes are on the city to come up with something bigger and brighter to showcase local talent.' ALAN SEE The co-founder of the tailored menswear boutique, The Armoury, brings his own sense of refined cool to the retail mix in Hong Kong. Inspired by craftsmanship in classic menswear, See injects a sense of colour into the sea of black and charcoal suits across the city. What to watch out for this season? 'Trousers and jacket lapels have gotten as short and slim as they can get, and I'm looking forward to seeing them head back towards a more proper fit. You'll also see more classic-fitted double-breasted jackets.' BORIS BURGESS (hkhq.tv) It's clear to Burgess that Hong Kong has room for growth in the creative industries. But the filmmaker, who moved from Sydney to found video production company Mediam Rare and fashion/arts hub HKHQ.tv, is confident that the passion and dedication of artists he has met will fuel the industry forward. 'The scene is small and close-knit, but as more people begin to contribute to the creative development of the city, great talents will emerge and the scene will start to transform and evolve to new heights.' OMAR KHAN COLLECTIVE This new design firm is spearheaded by Omar Khan - he has worked with the visual department of On Pedder, outfitting the Christian Louboutin boutiques in Asia and is responsible for the brand concept of famed Indonesian designer Biyan. Working within the realm of retail, Khan has a different take on creativity in Hong Kong: 'Retailers understand that it has a real impact on sales, so there is a bigger initiative to invest in creativity. In comparison to other countries, Hong Kong definitely sets the tone for Asia.' LEUNG PAK TING The men's style icon and visual merchandising supervisor of Joyce, describes his look as 'geek vs rock'n'roll'. Leung insists he doesn't prescribe to any particular fashion scene and is just being himself, most apparent in his avant-garde designs, including a recent costume he made inspired by Hitchcock's The Birds. Leung is a multi-talented creative, going under the stage name of 'Jack' as the lead singer and guitarist of popular post-punk/indie band The Yours, which is readying its debut album for release later this year. DJ EVE SPECIALL The Australian-born DJ and resident at Fly has an infectious energy. Heavily influenced by the '90s mixtape culture, Eve describes her look as 'androgynous-retrospective-dandy-urban mash-up, that's not dissimilar to my music style.' She wouldn't look out of place on the cover of Vice magazine. And while she says the city could do with more live music venues, Eve is quick to remind us how lucky we are: 'We have the best international DJ's coming through. This year, I've already seen Diplo, Kraftykuts and Tittsworth.' CINDIDDY (blog.cindiddy.com) This notable fashion blogger is the first to champion the use of digital mediums to promote Hong Kong fashion. 'In Hong Kong, we observe and we apply but we definitely do not follow. We need more blogs to showcase Hong Kong's view on fashion. To show more of our own take on style.' And just what is this 'Hong Kong style'? 'A mix of European fashion, Japanese street style and a new wave of Chinese influences. But through the interpretations of us in Hong Kong, you get a whole new aesthetic that we stay true to.'