ALAN Zie Yongder, of the Yongder Hall Group, has been elected chairman of the Society of Hong Kong Publishers, taking over from Peter Jeffery, of Steve Leece Media. The new deputy chairman for 1994/95 will be Jack Maisano, of Far East Trade Press, while M. Mohindar, of Communication Management, and Jane Wild, of Reed Travel Group, will serve as secretary and treasurer, respectively.