A Hong Kong mother is hoping to make the world a better place by selling soap - using her all-natural, locally handmade products to help achieve sustainable ways of living and raise awareness of the need for a healthy community lifestyle. 'I am so much greedier than even the real estate developers,' Bella Ip said with a laugh. 'They just want more money, but I want more than money - I want a healthy diet, a healthy home, a healthy lifestyle and a healthy community.' Ip, who has one child and another one on the way, came up with the idea of making soap in 2007, when she needed an income to support her family. But she wanted a job on her own terms and one that was 'organic' - something, according to her definition, that does not harm the environment, does not aggravate social problems and supports a sustainable community economy. Soap-making fitted the bill. After two years of making soap as a private business, Ip launched it at the community level in September last year, unveiling her brand So... Soap!, which is sold as liquid body wash and hand soap in 500 millilitre bottles. The brand's name in Chinese is a witty pun, meaning both 'simply soap' and 'each district soap', a reference to Ip's aims of producing simple, natural soap in a community-based, social-oriented enterprise. Ip's soap is made in batches at a community centre in Tai Po, where mothers work according to their household schedules. The soap is then sold within the district, a model Ip hopes communities in other districts can adopt. Ultimately, Ip said, her goal is to cooperate with non-profit groups to set up self-sustaining soap production. The soap is made by combining four different oils and lye. Bottles are 'upcycled' from good quality polypropylene plastic bottles that are cleaned before being filled with the liquid soap. Ip gives discounts to customers who return for refills. 'The whole soap-making process is natural,' she said. Ip said that in the beginning, she just wanted a healthier lifestyle for herself, but she soon realised that she was connected to the community. 'Even if I farm and produce my own food, and hide away somewhere living my organic and healthy lifestyle with my children, one day development will still come knocking on my door, and what I want will still be destroyed,' she said. 'I'm not interested in owning a soap specialty shop. I don't want to pay high rents to people who [already control our economy],' said Ip. 'So...Soap! is only a tool for organic work. It advertises and promotes organic living,' said Ip. Her dream is to see a sustainable food chain in Hong Kong; it is of 'utmost importance because we need food to live. 'It's time to slow down and think of what it means to live well. This city moves too fast. We don't even have time to stop, think and breathe. We keep on destroying our environment, our world, until it's too late.'