Educators called on residential estates and schools to ban distribution of the new free newspaper Sharp Daily, saying the first issue contained inappropriate content. Four groups including the Federation of Hong Kong Parent-Teacher Association and Education Convergence issued a statement on Monday, saying it is 'unacceptable for the newspaper to be full of obscene comics and stories'. 'Sharp Daily is distributed free of charge, meaning that many students are easily exposed,' says federation chairwoman Lau Lee See-yin. Education Convergence vice-chairman Ho Hon-kuen is worried the paper will instil improper values in teenagers. The first issue contained 10 pictures of women in swimsuits or underwear and other such content. The Television and Entertainment Licensing Authority has received 13 complaints. This week's launch of Sharp Daily, a sister paper of Apple Daily, increased the number of free newspapers to six and their daily circulation to three million copies. Paid papers Oriental Daily and The Sun cut their prices by HK$1, to HK$5 and HK$4, respectively. Media scholars warn price cuts could strain paid papers in an already fierce battle for readers and advertisers. 'This will threaten paid newspapers targeting the mass audience the greatest,' says Clement So York-yee, director of Chinese University's School of Journalism and Communication.