SOCCER legend Pele made a lot of friends over the years. Now he's asking them to help his hometown. 'I will ask my businessmen friends in Japan, the United States and other First World countries to come invest in Rio,' the soccer star said in an interview with the newspaper Jornal do Brasil. Pele, now a 54-year-old wealthy businessman, said he feels it his duty to help lift Rio de Janeiro out of violence and decay. Things are so bad the Army is patrolling the streets to fight crime. 'The time has come for the turnaround,' he said. 'That's where we come in, with a great movement in favour of Rio. All must help the city grow.' Pele led Brazil to three World Cup titles in 1958, 1962 and 1970. He retired in 1977.