The legacy of Apple's late boss, Steve Jobs, has spread to the largest trade show on the mainland, with a smart watch-phone emerging as a hot product.
Continuing in the tradition of the great innovator Jobs, Dutch designer Hermen van den Burg launched a portfolio of colourful and sporty smart watch-phones, high-end timepieces with a retail price of about US$350 but with the functions of a smartphone.
The large-screen watch, premiered at the 110th China Import and Export Fair in Guangzhou or Canton Fair at the weekend, allows the user to access e-mails by touching the screen and make and receive calls, capturing the attention of overseas and domestic buyers.
'It will be sold in Hong Kong and the US first and the mainland market later. The procedures to get the product distributed in China are complicated and take time,' Van den Burg said.
Intellectual property protection is a challenging issue not only in China, but also in Europe and Van den Burg said he had fought trademark infringements in court and won.
He opened a showroom next to the Pazhou convention centre in Guangzhou where the Canton Fair is held about six years ago in a bid to break into the robust but competitive mainland consumer market.