Baby Milo designer, Nigo, lets model Janice Man do the talking at pop-up store opening
Since Hong Kong clothing company I.T purchased Japanese streetwear brand A Bathing Ape in February, the latter's founder, Nigo, has become part of the I.T family. So he helped celebrate the fifth anniversary of the Chocoolate brand (another division of I.T) by creating a limited-edition line of clothing. The new Chocoolate X Baby Milo line has been highly anticipated among teenagers.
On Friday, a crowd joined Nigo and model Janice Man Wing-shan at an opening ceremony at The One in Tsim Sha Tsui. The event was for a pop-up store - basically a glorified counter - in Mong Kok's Langham Place, but a lack of space led to the remote opening.
With Nigo characteristically quiet, it was up to the photogenic Man to do most of the promoting.
Man, formerly a staple at such streetwear events, has been off the scene for a while because of her burgeoning film career.
'I am always interested in Japanese-influenced street fashion, but I've been so busy shooting movies,' said Man, who's currently shooting an action film with TVB actor Michael Tse Tin-wah. 'Nigo's really added his touch to the Chocoolate brand.'
Man, always business-savvy, said she had asked Nigo for business advice. But that was for another time.