Tiger Woods has done it. So has Greg Norman.
Some of the game's biggest names are linking with luxury golf course residential projects, a real estate niche sector that buyers can't seem to get enough of.
Colin Hegarty, president of Texas-based Golf Research Group, has a theory on why - and it's not only because of the green views and relaxed lifestyle that golf course living conjures up in the mind.
'Golf is a powerful tool to raise real estate values,' he says. 'Get the location and formula right and, whenever you put houses near a golf course, the price just goes up.'
Hegarty's view was cemented a few years ago when his company did a study comparing land developments that had golf with those that did not.
'We found that when golf was included, real estate sold at a 77 per cent price premium, and the speed of sale was double.
'Combining higher prices with faster sales the Net Present Value (NPV) of developments that included golf was three times higher.'