The tragedy of a two-year-old's hit-and-run death in Guangdong last month unleashed a firestorm of criticism in the media and online about modern China's moral decline.
Angry and worried journalists, scholars and members of the public started 'soul searching' for solutions that might have saved the girl.
Two-year-old Wang Yue - nicknamed Yueyue by her family, migrants from Shandong province - was run over twice by vehicles outside her parents' shop in Foshan on October 13.
Surveillance footage showed that 18 people walked past her prone body in the next seven minutes, with not one stopping to help her.
Chen Xianmei, an elderly scavenger, was the first to help pull Yueyue from the road and find the girl's family.
Citing other cases in which individuals facing difficulties or threats found themselves isolated and helpless, many people condemned China's moral standards, saying that despite three decades of rapid economic growth they had slipped to the lowest point in many years.