Positive energy The name of the latest perfume from Paul Smith reflects the British designer's attitude to life. The Optimistic fragrance for men (right; HK$588/100ml) has fruity, woody and floral notes that will leave you feeling fresh and energetic. Paul Smith is in The Landmark, Central, tel: 2523 5868. Rebel with a cause Ethical fashion label Edun is now available in Hong Kong. Founded by Irish rocker Bono and his wife, Ali Hewson, in 2005, the label markets itself as a 'for-profit business with the aim of ... making beautiful clothing whilst committing to developing trade with Africa'. The brand's latest collection features trendy, comfortable clothes, such as the black and white checked shirt (HK$1,890) and grey trousers (both above; HK$2,890) as well as the more sophisticated black blazer (HK$6,450) and matching trousers (both left; HK$2,890). Edun is available at Harvey Nichols, Pacific Place, Admiralty, tel: 3968 2668. Tough guise The autumn-winter line by Italian label Henry Cotton's has a lot of wearable jackets but it's the leather items that are grabbing our attention. The leather jacket (above right; HK$8,990) oozes James Dean cool, but, should it get very chilly, the down jacket (above left; HK$5,290) would be a more practical option. Henry Cotton's is in The Landmark, tel: 2147 3663. Cipher code It's perplexing to see women enduring torturous footwear in the name of style. Thankfully, men have cushier options, such as the ones being churned out by the folks at Cipher. The designs are super cool yet comfortable. We're loving the sleek and sexy white Alpha shoe (above; HK$2,643) and are absolutely gaga for the black and white Radial shoe (left; HK$2,915). Cipher is available at www.cipherism.com/shop .