An expanding global audience is dividing jewellery designers on what consumers want as brands cater to all tastes. Big eye-catching designs and elegant, timeless pieces jostle side by side in the latest collections, but versatility is widespread.
Layering is a key theme and necklaces that hang at different lengths and bracelets made from multiple strands are popular. 'Wearing multiple bracelets or necklaces with various shapes and sizes should be considered,' says US jewellery designer David Yurman, adding: 'The more, the better.'
The designer says gold is also a big trend and its combination with bright gemstones is making its way into every fashion-forward wardrobe.
The jeweller is renowned for creating sculptural jewellery and pairing colourful gemstones with materials such as gold and silver. His latest Starburst collection sees the designer reinterpret his signature twisted metal cabling into more organic shapes. 'With a slight twist in the designs, the bracelets and necklaces are also good to mix and match or for multiple layering,' says Yurman.
Scandinavian jeweller Georg Jensen's Regitze and Magic collections mix long chains, gemstones and pearls, combining fashion with elegance.
Georg Jensen's business manager for jewellery, Charlotte Juhl, says fine jewellery is a traditional business less influenced by fads but its latest collections interpret trends and keep them timeless, 'So you can pass it on to the next generation, even if it follows current trends.'
