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SCMP Reporter

I REFER to an item concerning San Miguel which appeared in the Lai See column of November 29.

  It is true we changed the size of our can from 355ml to 330ml in August, which brought it into line with international standards.

  Most beers and soft drinks now come in this size (incidentally, Coca-Cola changed the size of its can this year as well).

  The change followed our introduction of the new 500ml King Can, which for the first time gave consumers the option of a larger can containing 40 per cent more beer, at the price of $7 per can.

  As for the price of the new standard size can, we have reduced it contrary to your paper's assertion.

  The 355ml can retailed at $5.30 in supermarkets. The retail price of the new can is $5.

  STUART J McGREGOR Managing Director San Miguel Brewery Hong Kong Ltd   Lai See replies: The original article did not assert that San Miguel had failed to reduce prices. It did, however, state that the company has surreptitiously reduced the size of its can and suggested that this was to increase profits.

  Mr McGregor states the retail cost of the product has been reduced by 5.7 per cent. Beer drinkers who use their calculators may be interested to note that the new, smaller cans of San Mig contain seven per cent less beer.



Cheaper can