Luxury knitwear brand Pringle of Scotland has come up with a way of making customers feel extra special as they wear cashmere sweaters sported by the likes of Madonna and David Beckham. Until the end of December, customers purchasing a pure cashmere sweater from the Scottish brand founded by Robert Pringle in 1815 can enjoy a complimentary embroidery service. They can have their initials or lucky number embroidered on the chest or the rim of the sweater. A private preview party was held on Tuesday for VIPs to get an early glimpse of the winter cashmere collection and the exclusive personalised service. Also on offer in The Landmark store is the Central Saint Martins Archive collection - a collaboration of the brand's craftsmanship, and design of students from the London art and design college.