The Salford Quays location of MediaCityUK in Manchester provides the ideal opportunity to combine tradition and progress, the advantages of city living with easy access to hills and natural beauty of the surrounding countryside. The site is next to the Manchester Ship Canal, once one of the busiest trade routes connecting northern England to the rest of the world. Today, it offers a tranquil waterfront setting, yet close to the heart of the city and with quick connections to the commercial hubs, universities, sports stadiums and other cultural attractions for which Manchester is now best known. 'The transport links are great,' says British-based Louise Emmott, senior surveyor of Jones Lang LaSalle. 'There is a new Metrolink station and the development is close to the motorway network, main line rail stations and the international airport.' In practical terms, this means it takes no more than five minutes to Salford centre for day-to-day needs, 10 minutes to Manchester city centre, or around 50 minutes to be right out in the countryside or at beaches on the nearest stretch of coastline. Emmott is quick to point out that Salford Quays is already an attraction in itself. On the cultural front, for instance, it can offer the Lowry Arts Centre and Gallery and the Imperial War Museum North. While for those more interested in the sports scene, the world famous Old Trafford football and cricket grounds are just a few minutes' walk away. 'The Quays also hosts other sporting and cultural events during the year and there are great plans for much, much more,' she says. Clearly, the forward-looking businesses now moving to MediaCityUK will continue to act as a magnet. More bars, restaurants, shops and amenities are opening all the time. This makes it quick and convenient to meet up with friends, stop off for a coffee, stock up at the supermarket, or go out for a family meal at any one of the local eateries geared to different tastes and price ranges. Emmott says Manchester is an ambitious city, with a proud tradition of entrepreneurship and innovation. In recent years, it has transformed itself into one of Europe's most dynamic cities with three highly regarded universities and Britain's fastest-growing urban economy outside London. 'It is an exciting place to live and work,' she says. 'The local area boasts an increasingly diverse economy and a real sense of investor confidence.'