Forget the fact that there are only four others like it in the world and that it has a HK$100 million price tag.
The first thing you'll notice about the star attraction at this year's Hong Kong International Boat Show is ... its colour. The Baia Argonauts vessel, owned by one of Hong Kong's most well-known tycoons, is purple.
But while the yacht itself definitely stands out from the crowd, the owner is keeping his identity a closely guarded secret. Edwin Ho, of Starship Yachts, who exhibited the vessel on the mogul's behalf, said: 'The tycoon only bought it six weeks ago, but was keen for it to be shown to the public, which is why it is here.
'The fifth boat of this kind that was built was bought by the King of Qatar. It's a special boat.'
Built in Naples, Italy, it is 31 metres long and can cruise at up to 50 knots.
Ho said its unique design, both inside and out, and its advanced engineering and technology make it a must-have for the rich and famous.