Every colour in the spectrum is represented in Eizelle Taino's wardrobe: primaries, jewel tones, pastels, brights. There are also plenty of prints: florals, animalia, geometric, abstracts. The space, which she grudgingly shares with her husband, is crammed with bright, soft, flowing dresses, hung according to colour, and what little black and grey dresses she has are stashed away, out of sight. 'Dresses are like my uniform,' she says, holding out a recent purchase from a label called Tucker. 'I find them easier to wear because I am always on the go. I need comfort.' A working mother who recently gave birth to her fourth child, Taino runs a boutique and denim bar called Indigo in SoHo's Staunton Street. It stocks a number of Los Angeles-based denim labels. Despite having access to all the designer jeans she could wish for, Taino still favours dresses. 'I would like to say my style is feminine,' she says. 'But I think it's more girly.' When she was working in the finance world of Manhattan, Taino admits that the sort of dress she would be found in was more daring than the ones she wears now. 'Let's just say that my going out clothes then were more revealing,' she says, naming the sexy and always colourfully dressed Salma Hayek as one of her style icons. 'I don't wear those any more, since I became a mother, but I still have them. Sometimes I look at them and remember those days.' Only when she takes the occasional break from dresses, and rompers (another current obsession), does she pull out her designer jeans. She pairs these with simple white T-shirts and flats, or a sequined jacket if she wants to glam up the look. Taino has a couple of simple golden rules. 'One is to wear the right size because a beautiful outfit can easily be ruined by a bad fit. Two is to buy smart and spend money on classic pieces,' she says. Taino would like to impart both of these lessons to her four daughters, she says, once they become aware of fashion and start digging through her colourful wardrobe.