Hong Kong fashionistas are known to love wearing distinctive designs: the signature boucle tweeds of Chanel, the complex pleats of Issey Miyake - and the showy zigzag knits of Missoni. Indeed, the Italian brand - which was founded in 1953 - is known primarily for its high-end, colourful clothing in brilliant patterns. But Missoni is making a stamp on the home too, offering an evolving line of rugs and throws, couches and drapes, tapping into a worldwide clientele that already loves the look. The brand was recently in the news for another reason: for many Americans, Missoni was an inaccessible - and perhaps largely unfamiliar - brand, beloved of celebrities and the style cognoscenti but out of reach of everyone else. Then, several months ago, Target stores began selling the brand, causing something of a run on everything from dinner plates to cushions, jackets and T-shirts emblazoned with the signature zigzag print. In many of the 1,700 stores across the United States where the Missoni for Target line was being sold, lines formed outside from early morning. Inside, the section was stripped within 30 minutes, pieces popping up on eBay the next day for three times the price. 'It was like a hurricane,' said Rosita Missoni, 79, who founded the illustrious lifestyle brand with her husband Ottavio. 'It was a once-in-a-lifetime thing.' Missoni was in Los Angeles from Milan recently with her family to receive the Rodeo Drive Walk of Style Award. While there, she also took the opportunity to show the brand's burgeoning home line, which occupies a sizeable back space of its Beverly Hills store: the offerings for the house run from deck chairs and tablecloths to candles and coasters, all with vibrant colours and prints as their leitmotif. The collection is sold through Lane Crawford stores in Hong Kong and Beijing. 'We've done a whole story with orchids,' Missoni said, showing off plump silk cushions from next year's line that are printed with elaborate floral patterns, some of it hand-embroidered, which carry on into rugs and throws. Also new to the line are beach-ball-shaped pendant lamps and ceramic vases worked to resemble giant spools of yarn. Missoni said the orchid idea came from her and her design team's work with the Hotel Missoni in Bahia, Brazil, scheduled to open in 2014. 'We tried to work with fabrics and prints that would fit that part of the world, that would reflect the native vegetation,' she said. Certainly, the Missoni chain of boutique hotels - two are open in Edinburgh and Kuwait, and three more (including the one in Bahia) are under construction in Brazil, Turkey and Oman - has helped to drive business at Missoni Home. The hotels' interiors are, as one would expect, kaleidoscopic in colour and pattern; the rooms in Edinburgh feature black-and-white striped headboards, zigzag pillows and duvets in thick checks of emerald green, turquoise and black. Missoni said that because the hotels included the work of other designers, she and her team were constantly challenged to 'mix other designers' characteristics with our own, yet still have the spirit of what Missoni is really about'. Much of that aesthetic comes from the brand's ready-to-wear lines. Missoni ran the family business until her daughter Angela stepped in to take over in 1998. By then, Missoni Home was already a viable business, but Missoni felt that she could do more with it. The division had started at the end of the 1970s, when Missoni created a series of bed-and-bath collections for American brand Fieldcrest. After that achieved the level of success desired, the offerings grew to include upholstery and rugs. At the time, Missoni didn't pay much attention to it, focusing on ready-to-wear lines. 'When Angela took over, I felt lost,' she said. 'It was the 90s and the home line was a good commercial collection. But at the same time, the home was becoming a big part of fashion, more designers were offering things for the home and I realised it could become so much more important.' Before she knew it, she started seeing copies of Missoni home accessories at the prestigious home show Salon Maisons et Objets in Paris, but took them as compliments. 'I believe that if nobody copies you, you are no longer interesting,' she said. 'That is when we decided to keep expanding our patterns and textures. So now, every year, we keep adding. It's a game, and once you start playing, it's endless. 'We know that not everyone needs to buy a new sofa or a big curtain for a window every year. But our customers come in for the patterns and colours, to add a little something to their homes. 'Everyone on our team is young, energetic, passionate and full of ideas,' Missoni said. 'I ask them about what other young people like, and I listen.'