Hongkongers will be able to buy authorised T-shirts bearing the name of basketball sensation Jeremy Lin from Monday.
The meteoric rise of the New York Knicks player and the ensuing 'Linsanity' has created a feverish demand for his merchandise.
Even as the sportswear brands Adidas, Unk and Majestic pledge to deliver the goods, knock-off Lin No17 jerseys and T-shirts are already appearing at Hong Kong street markets, thanks to mainland factories.
Wong Chi-kit, who owns a store selling NBA gear in Mong Kok, described Linsanity as a never-before-seen phenomenon. 'Even when Yao Ming was big, I never saw such excitement from customers,' he said.
US-born Taiwanese-American Lin, 23, who plays point guard for the Knicks, wowed basketball fans around the world after coming off the reserves bench to lead his team to victory game after game.
'You may start seeing authentic Adidas NBA jerseys arriving in Hong Kong soon, but you will notice the name has been printed on for mass production,' Wong said. 'Some die-hard fans would want the real jersey that players wear on the court - and those names are stitched on.'