Thanks to the escalating controversy surrounding Chief Executive Donald Tsang Yam-kuen's holiday arrangements, Chongqing property tycoon Cheung Chung-kiu is now a household name in Hong Kong.
Headlines about the luxury 'holiday treats' that Tsang enjoyed, courtesy of his tycoon friends - including Cheung - have put the latter in a distinctively uncomfortable limelight.
Assertions that Tsang might have been abusing the privileges of his office are set to dominate the last few months of his tenure as Hong Kong's most senior official and throw the spotlight on the government's apparently cosy relationship with the super-rich.
Tsang is set to answer questions at a special session of the Legislative Council today that are likely to cover a purported trip to the Thai island of Phuket on February 9 aboard a private jet owned by Cheung. While Tsang hasn't confirmed the jet belonged to Cheung, he said in a TVB interview that Cheung had been a friend for many years.
In a separate radio interview, he said he had reimbursed his friend for the ride on the HK$300 million private jet by paying him the price of economy-class tickets.
The normally press-shy Cheung wasn't immediately available to respond to questions for this article, according to an aide in Hong Kong.