AUSTRALIAN beer company Power Pacific will enter the Asian beer market under the leadership of the newly appointed director Selwyn Mar, the former president of Sincere Co. China and Vietnam were the first two Asian countries on the list, said the company's chairman Bernard Power. Asian countries had a potentially large market for beer, unlike saturated European and Australian markets, he said. It has been forecast that China could have an annual growth of 20 per cent in beer consumption. Mr Mar, now Power Pacific's Hong Kong-based director, said the company aimed at developing in the Far East, with Hong Kong as the regional centre because of the close proximity to China and Vietnam. 'Power Pacific plans to have three mainland joint-venture brewery plants, [probably in coastal cities], in the next three years,' Mr Mar said. Beside breweries, Power Pacific is also a consulting and investment company. According to Mr Mar, the company is negotiating two deals to refurbish a mainland brewery and a joint venture with a China partner. The latter involves an investment cost of less than US$10 million. However, the company would consider entering an agreement with the consortium if it was to build a new mainland brewery plant which accounted for no less than $30 million, Mr Mar said. In Vietnam, Power Pacific already held a 30 per cent stake in a brewery in Dong Nai province and is planning to increase its shareholding to about 50 per cent. Mr Mar said the company also considered setting up a joint venture with a foreign brewery first before establishing a new brewery plant in Vietnam. Mr Mar said he decided to leave Sincere after he found his job in the department store 'meaningless'.