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Harnessing the power of 'e-preciation'

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Why you can trust SCMP

When you step into a department store or visit the websites of different companies, it is easy to spot channels to file complaints, be it via e-mail or the complaint hotline. But what about praise? Seeing the lack of a systematic way to collect and present appreciation, Karen Au and Danny Chan co-founded Praisage, an online platform for positive feedback.

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The duo work full-time on the website with the help of volunteers, and although they are not generating any revenue from their project, they hope to offer paid management consultancy down the line.

How did you come up with the idea behind Praisage?

Having worked as a front-line staff member and corporate consultant, we knew that front-line employees are very inspired by the praise they receive from clients. As praise is a key element in boosting morale and performance, we came up with the idea of Praisage, which is a platform that consumers can use to post praise.

How does Praisage work?

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The first step is to visit Praisage and register an account with an e-mail address. After you experience excellent service, you can post a message on the site to praise the staff or brand. You need to fill in the time and place that the good service took place, put in a subject and then elaborate on why the service is worth being acknowledged.

There is then a verification process to make sure the praise is objective and this will be displayed on the company page. Then we inform the service provider that someone has praised them. We write the shops to give them the good news. For chain stores, we e-mail management.

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