The so-called godfather of Harajuku culture, Hiroshi Fujiwara, was in town last week to promote Day Dream, a men's fashion magazine edited by his long-time friend Detz Matsuda. Many local fans of the designer queued up on Friday at the I.T flagship store in Hysan Avenue, Causeway Bay, to get their magazines autographed by the heroes of street wear. Fujiwara, a prolific blogger who has penned style columns for Japanese magazines over the past 20 years, says he still has faith in the print media. 'You can't really beat the internet for speed, but there's still a personal and physical connection between a reader and a magazine,' he said. Day Dream dedicated several pages to Fujiwara's personal style and how he is dressing this spring and summer. He said the point of the magazine was that even if one read it again years later, 'you'll still think the magazine's well edited, original and fun to read'. Fujiwara has collaborated extensively with brands including Nike and Visvim, developed the cosmetics brand retaW, and designed the interior of a Starbucks concept store in Japan's capital, Tokyo. What's his next move? 'I'll be working on more collaborations with other creative units,' the soft-spoken designer said. 'I'm also working on developing something faster and newer for the smartphone market. That's all I can say for now - the rest is secret.'