Hyundai has built a strong following in Hong Kong. A decade ago, the South Korean marque was regarded as 'cheap', but then the Santa Fe and Tucson sports utility vehicles became worldwide hits on account of their mechanics, durability and economy.
The Sonata rivalled the Honda Accord, Ford Fusion and Mazda6 in the mid-range executive sector, while the best-selling i30 hatchback was designed in Europe to vie with the Suzuki Swift, Honda Jazz, Chevrolet Beat, baby Volkswagen Golfs, Seats and Fiats in Western markets.
The marque repeats this successful export strategy with its new i40. Designed by European researchers and designers in Russelsheim, Germany, and built on the Sonata's platform in Ulsan, South Korea, the i40 saloon and wagon variants look sleek. The marque describes the cars' look as 'linear sculpture', but their bodywork was really designed to reduce wind resistance and thereby save fuel.
The i40 is also fitted with the LED daytime running lights that now seem the norm in Europe and, if the wagon's rear seems similar to the Toyota Harrier, both cars look competitive with European and Japanese makes on 17-inch wheels.
The i40 saloon (HK$238,000) and wagon (HK$248,000) are fitted with a new two-litre, 174-horsepower 'Nu' direct-injection engine that produces 213Nm of torque, via a manual and automatic transmission with sequential shift.
The interior suffices for commutes with electric-powered seats and a 'lavish' finish, says local dealer Hyundai Hong Kong. A panoramic sunroof and Xenon headlamps are optional extras. The electrically controlled driver's seat can be adjusted in 10 directions and has a new lumbar support to enhance comfort, alertness and safety.