You may recognise photographer and documentary filmmaker Sean Lee Davies from the glossy pages of Hong Kong's social magazines. But behind the good looks and charming personality is a man with a purpose.
In 2010, Davies launched Project C Change, a non-profit organisation and eco-awareness initiative, aimed at educating people in Hong Kong about the various environmental issues facing the region.
'The idea is to take people of influence and travel with them to places of great wilderness and beauty, but that are impacted by environmental pollution,' he says. 'You don't understand how fragile the balance of life is unless you go to these places. It also makes them understand how the decisions we make here in the city affect the world globally.'
The project's first expedition took place in February 2010, where Davies - along with a team of six local celebrities including model Rosemary Vandenbroucke - embarked on an eight-day trek to climb Mount Kilimanjaro, Africa's highest peak.
'It's not particularly difficult in terms of technical ability, but it's challenging on a personal level,' he says. 'The journey is the destination, whether or not you get up there is immaterial. The first few days are about acclimatising because the altitude is a real killer, so it's a lesson in patience.
'The actual summit climb starts at midnight and goes for eight hours. We got hit with a snowstorm at 4am and it was minus 16 degrees. We were literally covered in icicles, but we had to go on. We reached the top just before 7am: you're cold and exhausted, but when you see the sign, it's an amazing feeling. We were also able to see the glaciers which have retreated 200 metres in the past two years.'