Experience Zegna in A Rose Reborn

An elegant and philosophical film presented by Ermenegildo Zegna, “A Rose Reborn” brings us to travel to various places looking for a brighter future through the adventures of Stephen (Jack Huston), evocative of something rising from the death in a metaphorical rebirth.  The Italian maison has gathered international talents of different background to work together on the project showcasing its new style and fashion forwardness catering to The New Leadership Generation.  Famous film director Park Chan-wook, renowned actors Jack Huston and Daniel Wu share their feeling towards Zegna, before and after working with this leading luxury menswear brand.

Director Park has been a friend and fan of Zegna and A Rose Reborn is his first professional experience with the brand. 

Q: What is your perception of Zegna being a worldwide luxury menswear brand, and at the same time, with an innovative and pioneering vision for today and tomorrow?

P : I knew about Zegna before and I have their suits, but I was just aware that they are good at making clothes and produce high quality fabrics.  After establishing this working relationship, I’ve discovered that it is a company which has the boldness to be very innovative, creative and daring.  Not only have I seen their traditional suits, but also their designs that border on experimental in terms of how splendidly fresh they are.

In the film, Jack (as Stephen) reaches to Zegna clothes when he starts his journey to a world with boundless opportunities.  How about in real life?

Q: Can you share your first impressions about Zegna before this project?  And how has that evolved after working together?