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Annika Park
Annika Park
Annika Park is a senior strategist at TBWA Hong Kong, specialising in regional brand strategy, cultural research, and innovation consulting for some of the most disruptive brands in the world. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.

Another ad campaign with celebrities heaping expectations on poorly paid service workers will do little to fix what ails Hong Kong tourism. Perhaps a campaign could highlight the high-stress reality of frontline workers and help create a culture of mutual respect.

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