Professor Bruce McKern is an educator, corporate advisor and speaker on innovation, strategy & international business. He was recently professor of international business and co-director of the Centre on China Innovation at the China Europe International Business School in Shanghai and Visiting Fellow at Stanford University’s Hoover Institution. He is currently an adjunct professor at the University of Technology Sydney; a member of the International Advisory Committee of the Research Centre for Technological Innovation at Tsinghua University, and an adviser to the Maritime Silk Road Society of Hong Kong. Professor McKern's book with his colleague George Yip, China's Next Strategic Advantage: from Imitation to Innovation, was published by MIT Press in 2016.