Carol Zhang

Dr Carol Zhang is a senior lecturer in marketing at Portsmouth Business school in the UK.
Carol Zhang
Dr Carol Zhang is a senior lecturer in marketing at Portsmouth Business school in the UK.

Latest from Carol Zhang

Opinion | How the fear of losing ‘face’ can help more Chinese tourists behave better abroad

Interviews with Chinese travellers show that many are self-conscious about the poor image of the Chinese abroad and do their part to behave on tour. Chinese authorities trying to change the negative perception should bear that in mind.

14 Feb 2019 - 8:55AM

Interviews with Chinese travellers show that many are self-conscious about the poor image of the Chinese abroad and do their part to behave on tour. Chinese authorities trying to change the negative perception should bear that in mind.

How the fear of losing ‘face’ can help more Chinese tourists behave better abroad