Chris Moseley

Chris Moseley

Chris Moseley is public relations manager at the London Business School, which enjoys a long-standing relationship with Hong Kong and mainland China.
Chris Moseley is public relations manager at the London Business School, which enjoys a long-standing relationship with Hong Kong and mainland China.

Opinion | How Doctor Who in China illustrates the benefits of soft power

The launch of the iconic British TV show in China shows the importance of nurturing cultural links – in this case between two cultural giants – to build trust and further cooperation in other aspects of the relationship.

Related Topic
China society