David Dubois

David Dubois is assistant professor of marketing at INSEAD
David Dubois is assistant professor of marketing at INSEAD

Latest from David Dubois

The essential three ‘i’s of digital transformation: rethinking intelligence, integration and impact
Luxury brands must engage with social media tools

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part what is viewed as luxury.

4 Oct 2014 - 6:44AM

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part what is viewed as luxury.

Luxury brands must engage with social media tools
Brands need to keep up with changes in China’s luxury consumption patterns

Walk into a Nespresso boutique and you might be greeted by a picture of George Clooney, pleasantly smiling over a cup of jet-black espresso coffee.

3 May 2014 - 2:45AM

Walk into a Nespresso boutique and you might be greeted by a picture of George Clooney, pleasantly smiling over a cup of jet-black espresso coffee.

Brands need to keep up with changes in China’s luxury consumption patterns
Why luxury brands need social media

As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.

2 Nov 2013 - 3:13AM

As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.

Why luxury brands need social media
Journeying to luxury's new frontiers

With a double-digit growth and global revenues approaching US$250 billion, the future of luxury industries could not look more promising and full of opportunities.

7 Sep 2013 - 4:52AM

With a double-digit growth and global revenues approaching US$250 billion, the future of luxury industries could not look more promising and full of opportunities.

Journeying to luxury's new frontiers
Long view guides social media strategy
Using social media to turn a company into a social business

In Asia, as in the West, social media's explosion in recent years has been due in large part to its ability to help consumers make better buying decisions faster.

8 Feb 2014 - 10:43AM

In Asia, as in the West, social media's explosion in recent years has been due in large part to its ability to help consumers make better buying decisions faster.

Using social media to turn a company into a social business