David Dubois
David Dubois is assistant professor of marketing at INSEAD

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part what is viewed as luxury.

Walk into a Nespresso boutique and you might be greeted by a picture of George Clooney, pleasantly smiling over a cup of jet-black espresso coffee.

In Asia, as in the West, social media's explosion in recent years has been due in large part to its ability to help consumers make better buying decisions faster.


As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.

With a double-digit growth and global revenues approaching US$250 billion, the future of luxury industries could not look more promising and full of opportunities.