Horacio Falcão

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The seven myths of win-win negotiations

A lot has been written on the subject of negotiations and even on the relatively recent concept of win-win. Such negotiations happen when at least one party tries to get what she or he wants from the other party without the need to use power. Unfortunately, win-win has, more often than not, been misunderstood.

20 Jun 2018 - 3:05PM

A lot has been written on the subject of negotiations and even on the relatively recent concept of win-win. Such negotiations happen when at least one party tries to get what she or he wants from the other party without the need to use power. Unfortunately, win-win has, more often than not, been misunderstood.

The seven myths of win-win negotiations