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Isabelle Chua

SCMP Contributor
Isabelle Chua is a research officer with the Regional Economic Studies at ISEAS – Yusof Ishak Institute.
Isabelle Chua is a research officer with the Regional Economic Studies at ISEAS – Yusof Ishak Institute.
Languages Spoken:
English

Asian Angle | Food for thought: how Chinese brands serve up soft power in Southeast Asia

Chinese F&B brands are becoming increasingly prominent, fuelling a familiarity with China that legitimates its stronger regional presence.

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