Jing Daily

Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.
Jing Daily
Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.

Latest from Jing Daily

Chinese holidays that all the smart luxury brands need to be making the most of

Love days like 520 began as innocent gestures of affection, but have transformed into massive year round shopping festivals that savvy brands are leveraging

15 Jun 2019 - 12:00PM

Love days like 520 began as innocent gestures of affection, but have transformed into massive year round shopping festivals that savvy brands are leveraging

Chinese holidays that all the smart luxury brands need to be making the most of
Will WeChat’s new interactive feature bring the role of influencers to an end?

Mainland China’s top messaging app launches Good Product Circle – allowing luxury brands and retailers to drive sales directly through views of its one billion daily users

14 Jun 2019 - 2:00PM

Mainland China’s top messaging app launches Good Product Circle – allowing luxury brands and retailers to drive sales directly through views of its one billion daily users

Will WeChat’s new interactive feature bring the role of influencers to an end?
Are Chinese millennials willing to pay more for sustainable goods?

Reports suggest nation’s younger shoppers make ethical choices, buying goods, not for their status, but because of their quality and style

10 Jun 2019 - 6:07PM

Reports suggest nation’s younger shoppers make ethical choices, buying goods, not for their status, but because of their quality and style

Are Chinese millennials willing to pay more for sustainable goods?
Why are Chinese foreign students spending their parents’ money on London’s luxury brands?

Rich Chinese foreign students want to appear affluent and well-travelled, and London’s luxury brands know how to deliver

1 Jun 2019 - 4:00PM

Rich Chinese foreign students want to appear affluent and well-travelled, and London’s luxury brands know how to deliver

Why are Chinese foreign students spending their parents’ money on London’s luxury brands?
Why Cai Xukun and Yang Mi are still China's top celebrities

Boy band member Cai – in a row with a video company – and actress Yang – star of new variety show – are hottest topics of discussion on mainland social media platforms

28 May 2019 - 12:00PM

Boy band member Cai – in a row with a video company – and actress Yang – star of new variety show – are hottest topics of discussion on mainland social media platforms

Why Cai Xukun and Yang Mi are still China's top celebrities
Why now – amidst the US-China trade war – is the best time for top luxury brands

Bad financial results are often a sign of poor branding and innovation and creativity, but Louis Vuitton and Gucci’s strong mainland sales results show leading names can prosper

28 May 2019 - 10:26AM

Bad financial results are often a sign of poor branding and innovation and creativity, but Louis Vuitton and Gucci’s strong mainland sales results show leading names can prosper

Why now – amidst the US-China trade war – is the best time for top luxury brands
Why China’s hard-working millennials see luxury as their reward

While the West rejects the ‘spend more, earn more lifestyle’, many ‘996’ Chinese millennials see it as an inspiring career template

26 May 2019 - 10:00AM

While the West rejects the ‘spend more, earn more lifestyle’, many ‘996’ Chinese millennials see it as an inspiring career template

Why China’s hard-working millennials see luxury as their reward
As China’s super-rich ditch group tours for bespoke experiences, can its travel industry keep up?

Demand is growing among wealthy and adventurous Chinese travellers for specialised and curated overseas getaways in what is still a fledgling market

6 May 2019 - 12:00PM

Demand is growing among wealthy and adventurous Chinese travellers for specialised and curated overseas getaways in what is still a fledgling market

As China’s super-rich ditch group tours for bespoke experiences, can its travel industry keep up?
From Gucci to Dior: how luxury brands cleverly use social media like WeChat to engage the China market

Western companies are quickly adapting their online marketing strategies to connect with mainland millennials and Gen Zers so they feel more ‘involved’ in products

5 May 2019 - 2:00PM

Western companies are quickly adapting their online marketing strategies to connect with mainland millennials and Gen Zers so they feel more ‘involved’ in products

From Gucci to Dior: how luxury brands cleverly use social media like WeChat to engage the China market
Who are China’s biggest stars? R3’s celebrity index uses data to find out

A new celebrity index ranks China’s stars in terms of online influence

24 Apr 2019 - 4:00PM

A new celebrity index ranks China’s stars in terms of online influence

Who are China’s biggest stars? R3’s celebrity index uses data to find out
Niche luxury labels replace big-name brands as must-haves among China’s wealthy millennials

This generation of deep-pocketed consumers are driven by their quest for quality, distinctiveness and craftsmanship – all qualities that smaller bespoke names offer

23 Apr 2019 - 12:00PM

This generation of deep-pocketed consumers are driven by their quest for quality, distinctiveness and craftsmanship – all qualities that smaller bespoke names offer

Niche luxury labels replace big-name brands as must-haves among China’s wealthy millennials
How do Chinese influencers calculate their fees to market luxury items?

There are 6 key factors that KOLs consider to determine their asking price

14 Apr 2019 - 12:00PM

There are 6 key factors that KOLs consider to determine their asking price

How do Chinese influencers calculate their fees to market luxury items?
Opinion | Why AI is the best way for luxury brands to ‘understand’ millennials

As influential younger consumers increasingly disrupt the status quo of brands, firms must harness AI-based high-end strategies to gain insights so they can connect.

5 Apr 2019 - 2:37AM

As influential younger consumers increasingly disrupt the status quo of brands, firms must harness AI-based high-end strategies to gain insights so they can connect.

Why AI is the best way for luxury brands to ‘understand’ millennials
Why are Chinese millennial women obsessed with having perfect skin?

Spending on skin improvement products and procedures has risen to previously unthinkable levels among nation’s women aged 22 to 33

24 Mar 2019 - 12:48AM

Spending on skin improvement products and procedures has risen to previously unthinkable levels among nation’s women aged 22 to 33

Why are Chinese millennial women obsessed with having perfect skin?
Opinion | How can a luxury brand be authentic and relevant for millennials?

Managing the equity of a brand has never been so important, writes Daniel Langer

21 Mar 2019 - 2:00AM

Managing the equity of a brand has never been so important, writes Daniel Langer

How can a luxury brand be authentic and relevant for millennials?
Opinion | China’s Generation Z: All you need to know about luxury’s extreme disruption force

It is always digital first for this demographic, and traditional luxury, premium and lifestyle brands need to reconsider how to create engaging consumer experiences

3 Mar 2019 - 10:02AM

It is always digital first for this demographic, and traditional luxury, premium and lifestyle brands need to reconsider how to create engaging consumer experiences

China’s Generation Z: All you need to know about luxury’s extreme disruption force
Why now is the perfect time for new brands to invest in China, says strategy firm’s CEO

Companies can also arm themselves during uncertain economic times, Daniel Langer, of Équité, tells business leaders in New York

17 Feb 2019 - 2:02PM

Companies can also arm themselves during uncertain economic times, Daniel Langer, of Équité, tells business leaders in New York

Why now is the perfect time for new brands to invest in China, says strategy firm’s CEO
Why luxury brands cannot depend on Chinese millennials for future prosperity

A new report by Yaok Institute finds that millennials are ‘marginal’ consumers, who don’t make enough purchases to be considered a sustainable source of revenue

7 Feb 2019 - 3:18PM

A new report by Yaok Institute finds that millennials are ‘marginal’ consumers, who don’t make enough purchases to be considered a sustainable source of revenue

Why luxury brands cannot depend on Chinese millennials for future prosperity
Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles

Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women

5 Feb 2019 - 12:01PM

Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women

Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles
What will the new year bring for luxury brands in China?

With the industry facing challenges on the mainland, we make five radical predictions about what companies can expect over the next 12 months

13 Jan 2019 - 2:02PM

With the industry facing challenges on the mainland, we make five radical predictions about what companies can expect over the next 12 months

What will the new year bring for luxury brands in China?
How are luxury brands refining their WeChat advertising strategies?

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour

9 Jan 2019 - 11:38AM

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour

How are luxury brands refining their WeChat advertising strategies?
Opinion | Top 2019 trends to look out for in luxury shopping and travel among Chinese consumers

The number of independent travellers will grow, the price gap between luxury goods in China and the world will shrink, and China’s online resource Little Red Book will become a greater part of overseas shopping research

3 Jan 2019 - 12:01PM

The number of independent travellers will grow, the price gap between luxury goods in China and the world will shrink, and China’s online resource Little Red Book will become a greater part of overseas shopping research

Top 2019 trends to look out for in luxury shopping and travel among Chinese consumers
Opinion | Why Chinese millennials are willing to max out their cards for luxury goods

As a group that desires instant gratification, young people are willing to embrace a life of debt in order to own high-profile luxury goods

7 Jan 2019 - 12:58PM

As a group that desires instant gratification, young people are willing to embrace a life of debt in order to own high-profile luxury goods

Why Chinese millennials are willing to max out their cards for luxury goods
Why are China’s millennials hooked to the country’s US$5 billion live-streaming world?

Hard-hitting documentary ‘The People’s Republic of Desire’ looks at the exploitative virtual world of YY.com, a Chinese site focused on live video streaming

4 Jan 2019 - 4:51PM

Hard-hitting documentary ‘The People’s Republic of Desire’ looks at the exploitative virtual world of YY.com, a Chinese site focused on live video streaming

Why are China’s millennials hooked to the country’s US$5 billion live-streaming world?
Which luxury brands do China’s Gen Z say represent them the best?

The demographic’s appreciation for luxe goods – from a Rolex watch to a Gucci handbag – has evolved, with purchases made for their enjoyment, rather than to display wealth

22 Dec 2018 - 4:01PM

The demographic’s appreciation for luxe goods – from a Rolex watch to a Gucci handbag – has evolved, with purchases made for their enjoyment, rather than to display wealth

Which luxury brands do China’s Gen Z say represent them the best?
‘Palace Museum Lipstick’ – a hot new brand name on the lips of Chinese consumers

A social media post about the release of six Chinese-made lipsticks, inspired by objects in the Beijing museum, goes viral – followed by 1,000 orders in a night

19 Dec 2018 - 1:02PM

A social media post about the release of six Chinese-made lipsticks, inspired by objects in the Beijing museum, goes viral – followed by 1,000 orders in a night

‘Palace Museum Lipstick’ – a hot new brand name on the lips of Chinese consumers
Will Samsung China’s deal with ‘knock-off’ Supreme brand backfire on the South Korean conglomerate?

Critics denounced the move on Weibo, while original New York streetwear brand Supreme lashes out against Italian ‘copycat’ after the partnership is announced

13 Dec 2018 - 2:10PM

Critics denounced the move on Weibo, while original New York streetwear brand Supreme lashes out against Italian ‘copycat’ after the partnership is announced

Will Samsung China’s deal with ‘knock-off’ Supreme brand backfire on the South Korean conglomerate?
How much did Fan Bingbing’s tax scandal damage her reputation as a luxury brand ambassador?

The Chinese actress gained fame after appearing in the X-Men and Iron Man film franchises, but had the likes of Louis Vuitton, Montblanc and Guerlain worried after being hit with a US$129 million tax bill

8 Dec 2018 - 4:01PM

The Chinese actress gained fame after appearing in the X-Men and Iron Man film franchises, but had the likes of Louis Vuitton, Montblanc and Guerlain worried after being hit with a US$129 million tax bill

How much did Fan Bingbing’s tax scandal damage her reputation as a luxury brand ambassador?
Why Tencent is betting that China's appetite for luxury will continue to grow

The platform is diversifying its business model, using its WeChat edge to attract big-budget advertisers such as Christian Dior, Tiffany, Cartier, Gucci and Louis Vuitton

5 Dec 2018 - 12:03PM

The platform is diversifying its business model, using its WeChat edge to attract big-budget advertisers such as Christian Dior, Tiffany, Cartier, Gucci and Louis Vuitton

Why Tencent is betting that China's appetite for luxury will continue to grow
Who is the man behind LVMH Moët Hennessy Louis Vuitton’s digital sales boom?

Ian Rogers was appointed the new chief digital officer in 2015, and in 2017, total revenue across multiple platforms went from 5 per cent a year earlier to about a third

24 Nov 2018 - 4:00PM

Ian Rogers was appointed the new chief digital officer in 2015, and in 2017, total revenue across multiple platforms went from 5 per cent a year earlier to about a third

Who is the man behind LVMH Moët Hennessy Louis Vuitton’s digital sales boom?