As Covid-19 accelerates consumer acceptance of the digital economy and entry barriers fall, more young people will choose entrepreneurship over salaried jobs. They will be the ones creating innovation, ensuring sustainability, and building safe, equitable, strong economies that benefit everyone.
Economies need to be rebuilt quickly and start-ups redefined to offer the support female entrepreneurs need to thrive. With support and finance networks often targeted at men, businesswomen need more gender-neutral tools and resources.
With a business culture fired by technology and innovation, small companies and start-ups will be central to growth in Asia in the coming years. Covid-19 has changed the world and our way of life, but opportunities in this region are there for small and medium-size firms looking to grow.