Kher Tean Chen

Kher Tean Chen is head of Accenture’s products business in Greater China

Latest from Kher Tean Chen

Opinion | Want to get consumers to buy into your brand? Digital is the way forward

After the past few weeks of cold weather, it is likely that many shoppers who would normally flood Tsim Sha Tsui and Causeway Bay to browse stores are bundled up at home. But the weather is not the only driving force changing the shopping landscape.

19 Jan 2018 - 8:28PM

After the past few weeks of cold weather, it is likely that many shoppers who would normally flood Tsim Sha Tsui and Causeway Bay to browse stores are bundled up at home. But the weather is not the only driving force changing the shopping landscape.

Want to get consumers to buy into your brand? Digital is the way forward