Lu Xiongwen

Lu Xiongwen

Lu Xiongwen is dean of Fudan University School of Management in Shanghai.
Lu Xiongwen is dean of Fudan University School of Management in Shanghai.
Languages Spoken:
English

Opinion | For Chinese firms going out, global success requires truly ‘going in’

Beyond great products and service, building a trusted brand requires Chinese firms to integrate into, not just occupy, foreign markets.

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China economy