Monica Wadhwa

Latest from Monica Wadhwa

New research into losing offers lessons in sales and consumer behaviour

Imagine the following scenario. You enter an auction that you are desperate to win. You are one of the last two bidders and the sweet taste of victory is almost yours. But, alas, you end up losing the final reward to the competing bidder. How do you feel?

6 Feb 2015 - 10:49PM

Imagine the following scenario. You enter an auction that you are desperate to win. You are one of the last two bidders and the sweet taste of victory is almost yours. But, alas, you end up losing the final reward to the competing bidder. How do you feel?

New research into losing offers lessons in sales and consumer behaviour