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K-pop fever sweeps the region, but it's no soft power

When the drama My Love from the Star hit China, the popularity of Korean pop culture skyrocketed to new heights. 

20 Jul 2018 - 2:53PM

When the drama My Love from the Star hit China, the popularity of Korean pop culture skyrocketed to new heights. 

K-pop fever sweeps the region, but it's no soft power