Luxury brands are increasingly using digital avatars to reach China’s new generation of savvy digital natives – does this signal the end of the celebrity ambassador?
Excess is out, for the good of the planet, and a new, more thoughtful and more sustainable approach to fashion finally taking shape – can the notoriously excessive luxury industry truly change?
Elite Chinese consumers increasingly want to express their individualism through their purchases – and the luxury industry is working out how best to satisfy this evolving demand
Fashion houses and designers such as Louis Vuitton are thinking beyond physical looks to create new levels of interest using digital methods
It took some epic fails for the fashion industry to finally face up to its diversity problem, but now the race towards inclusion is officially on
Gucci was the first label to let users’ virtual avatars don branded apparel on Facebook Messenger, WhatsApp and Weibo apps
With nearly 60 per cent of the world’s millennials living in China, Hong Kong, Singapore, Japan, South Korea and India, top brands like Chanel, Christian Dior and Louis Vuitton are wooing them with unique marketing campaigns
By fusing Islamic culture with technology and an edgy aesthetic, progressive entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market
A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility
Chanel, YSL Beauté and Burberry are offering compelling activations to satisfy shoppers who crave experiences
Gucci’s creative director Alessandro Michele use of severed heads on the autumn/winter 2018 runway proved powerful fashion statement
