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Samer Elhajjar 

Samer Elhajjar 

Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School. He is also a co-founder of the Nation Brand Research Initiative.
Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School. He is also a co-founder of the Nation Brand Research Initiative.
Languages Spoken:
English

Opinion | For Chinese consumers, buying local has become a statement of national pride

What defines China is shifting, from what it makes to how it spends, as consumption becomes an emotional and cultural act.

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Related Topics
China economyElectric & new energy vehicles