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Beijing Winter Olympics 2022
SportChina

Beijing 2022 Olympics official theme song ‘Join Us in Winter’, featuring patriotic rap group CD Rev, splits opinion – is it catchy or cringe?

  • Song also features actor and singer Zeng Shunxi, and Xinhua journalist and internet celebrity Lu Binqi
  • Twitter users mock ‘embarrassing’ music video, while fans on Weibo praise its melody

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Zeng Shunxi and Lu Binqi on a promotional poster for the Join Us in Winter video. Photo: YouTube/New China TV
Jack Lau

The reviews are in for China’s new English-language theme song for the Beijing 2022 Winter Olympics – and it’s fair to say opinion is split.

Some on Twitter are calling the music video for Join Us in Winter “embarrassing”, while others on Weibo have given it props for its catchy melody.

Chinese social media users – and fans of its artists, which include actor and singer Zeng Shunxi, and patriotic rap group CD Rev – praised the song for its “youthfulness”.

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People outside China’s Great Firewall, however, were more far more critical of the tune, mocking its clumsy lyrics and awkward style, while seizing the chance to criticise China’s human rights record.

China is keen to use the Winter Games, held from February 4 to 20, as a platform to showcase its development and unite its people.

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