If you’re hoping to get a new job (or your first job!) this year, it’s important to be as prepared as possible. Before you can even hope to get someone to read your CV, you have to make sure they read the email you send them. The subject line of an email is the first thing a recipient sees, and with more than 300 billion business emails sent every day, it’s harder than ever to get noticed. Whether you’re cold-emailing potential mentors, scouting for open positions, or even applying for a job, you’re competing for a slice of attention that grows slimmer by the day. The subject line not only communicates who you are and what you want but also can be a marketing tool that shows off your qualifications and helps you stand out. How to follow up after a job interview without seeming desperate Here is some advice from career and communication experts about what you should keep in mind when writing your next subject line. These tips could motivate your reader to give you their time and help launch your next professional endeavour. Keep it short Capture the heart of what you’re trying to say in the limited character space. A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters, Amanda Augustine, a career expert at TopResume, said. Capture the heart of what you’re trying to say in those limited characters, and leave the recipient with a clear idea of what they’re going to open. It’s best to do this in about six to eight words. Example: Human Resources Assistant Application Start with the important stuff at the very beginning It’s important to put the most important information at the beginning of the subject line. A whopping 50 per cent of emails are now read on mobile phones, Dmitri Leonov, a vice president at the email-management service SaneBox, said. Since you don’t know how much of the subject line hiring managers would be able to see from their phones, it’s important to put the most crucial details at the start of the subject line, otherwise, compelling details could get cut off. Example: Marketing Manager with 8 Years of Experience Be clear and specific Recruiters spend just six seconds reviewing a résumé, Augustine said, so they likely spend even less time scanning a job-seeker’s email. Top tips for applying for an internship or summer job The subject line should communicate exactly who you are and what you’re looking for without a recruiter needing to open the email. Don’t use a vague subject line like “résumé for opening”, but instead specify which opening you’re applying for. Example: John Smith Following Up on Sales Position Use logical keywords for search and filtering Hiring managers typically have filters and folders set up to manage their emails and probably won’t focus on your message when they first see it, Leonov said. That’s why it’s important to include keywords like “job application” or “job candidate” that will make the email searchable later. Example: Job Application: John Smith for Social Media Manager Include the position and your name For a standard job application, Augustine said the most important information to include in the email subject line is the job title and your name, as well as the job’s ID if it has one. Anything less will require the hiring manager to spend time opening the email and trying to decode it. Example: Data Scientist, No. 123456 – John Smith Application List your designations to show that you’re qualified The subject line should be a place to distinguish yourself and immediately catch a recruiter’s eye. Augustine said to include any acronyms you have that are pertinent to the job. For example, you might add BSc, or PGCE after your name, depending on its relevance to the position. Example: Marketing Director – John Smith, MBA If someone referred you, be sure to use their name If you’ve been referred by a mutual acquaintance, do not save that for the body of the email, Augustine said. Put it in the subject line to grab the hiring manager’s attention right away. Moreover, she suggests beginning the subject line with the person’s full name. Example: Referred by Jane Brown for Technical Writer position Don’t use ALL CAPS Using all caps may get someone’s attention, but in the wrong way. It’s the digital equivalent of yelling, and your job is to make the email as easy as possible for a recruiter to read, rather than giving them anxiety, Leonov said. Ed Sheeran made a career plan and manifested his goals in just a few years Instead, use dashes or colons to separate thoughts, and avoid caps and special characters like exclamation points. Example: Job Inquiry: Award-Winning Creative Director now in New York Avoid clickbait The subject line should get the reader’s attention – but not at the expense of accuracy. Make sure you can deliver what you promise in your subject line. Get to the point in the first few lines of the body of your email. If the recipient feels misled, there’s a good chance they won’t open emails from you again. Example: CEO Recommended Me for This Job Stay out of the spam folder If there are certain words in the subject line of the email, it may get flagged as spam. Here’s a list of more than 400 spam keywords that the workplace-software company Automational said were needy, sleazy, manipulative, cheap, far-fetched, and shady. Avoiding these words will help you stay out of the spam folder. Examples of words to steer clear: Please read, 100%, #1, Dear friend This article was curated by Young Post . Better Life is the ultimate resource for enhancing your personal and professional life.