Combination of strong local team and deep partnerships helps Bintraco Dharma thrive as trusted auto dealer
Rising above its humble beginnings as a Toyota dealership selling six units in its initial year in 1961, Bintraco Dharma has evolved into a trusted automotive dealer and financing company that is oriented towards service and customer satisfaction.
Last year, Bintraco’s Toyota dealership arm, New Ratna Motor, sold about 28,000 vehicles through dealerships operating under the Nasmoco name in Central Java and the Yogyakarta special territory (except Kudus and Jepara). To date, there are 24 Nasmoco dealerships.
Through its multi-finance group, Andalan Finance Indonesia, Bintraco specialises in financing vehicles distributed by Astra Group. Andalan Finance serves clients through 43 branches and one marketing outlet spread across Java and major Indonesian cities.
“Human capital and strong business relations are the pillars of our competitive strength,” says Sebastian Budi, president. “You need good people who you can trust and grow with, and to invest in solid business relationships.”
To sustain its growth momentum, Bintraco is broadening its distribution network, opening five new financing outlets last year and two dealerships early this year. Bintraco has also ventured into car leasing and auction.
With the number of more-than-three-year-old passenger cars in Indonesia predicted to grow to 11 million units in 2020, Bintraco will open CARfix outlets throughout Indonesia to serve customers in vehicle repairs.
Aligned with its core values founded on the Japanese business philosophy of kaizen, meaning “continuous improvement”, Bintraco is developing an integrated database and digital platform.
Equipped with updated customer information and a credit scoring system, this platform will help Bintraco be more proactive in responding to client needs. With the platform incorporating all
Bintraco businesses, including CARfix, and market research expecting e-commerce transactions to grow 36 per cent per annum through 2022, some 3 million customers could enjoy Bintraco’s products and services.
“We’re looking for financial technology partners who can help us digitalise the company to bring our offerings into the electronic marketplace and expand our financial services to include multipurpose and micro loans,” Budi says.