Indonesia Business Report 2018

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Discovery Reports

BusanaRemaja Agracipta helps many leading labels set trends in women’s underwear

PUBLISHED : Tuesday, 03 July, 2018, 12:08pm
UPDATED : Thursday, 05 July, 2018, 9:16am

There is a multitude of options for women when it comes to selecting the perfect undergarment. From athletic underwear and special lingerie to casual options and more, customers flock to familiar global brands for various intimate wear. But the innovative supplier behind many of these labels is BusanaRemaja Agracipta, Indonesia’s leading intimate wear expert.

Celebrating its 25th year in the underwear industry, BusanaRemaja Agracipta is set to cross another milestone. It is projecting exports of

US$100 million in 2018 alone by manufacturing products for acclaimed names in the underwear market such as Hanes, Triumph, Marks & Spencer, Wacoal, Spanx, H&M and Maidenform.

Focusing its expertise on cutting-edge research and development, the company operates four factories to handle component manufacturing and other details. BusanaRemaja Agracipta combines its abundant resources at hand with dynamic adaptability, a sharp eye for trends, and close collaboration with clients to produce high-class, ready-made solutions at an industry-topping eight- to 12-week lead time. Such solutions are not limited to basic bras and panties, but also sports bras, plus-size options, shapewear, swimwear and active wear.

“The future is about how fast you can deliver,” says Shyam Lal Uttam, owner and managing director of BusanaRemaja Agracipta. “Lead times are becoming shorter, and we prepared for variety and the speed.”

As a key environmentally aware player in the textile industry, the company works towards sustainable developments by using solar power in its factories, harvesting rainwater, installing power-efficient motors, and committing to zero discharge of hazardous chemicals and waste while complying with tight regulations.

BusanaRemaja Agracipta is set on furthering its growth, serving brands in the Southeast Asian and Indian markets, and expanding its manufacturing facilities to the African region.

“Providing optimum service to our clients in Europe and the United States remains our primary concern,” Uttam says. “But we are also open to working with strategic investors and partners in technology development.”