Indonesia Business Report 2018

Presented by

Discovery Reports

Edible fats producer Sinar Meadow upholds partnerships with proven quality

PUBLISHED : Tuesday, 03 July, 2018, 12:10pm
UPDATED : Thursday, 05 July, 2018, 9:41am

Palm oil has become such a widely used commodity that almost all packaged items at grocery stores now contain the ingredient. It is not difficult for manufacturers to source palm oil, but leading food industry players particularly top bakeries, restaurants and hotels know partnering with a dependable palm oil product maker and distributor is just as crucial as sourcing the best-tasting edible oils.

With its wide selection of high-quality butter blends, margarine, shortening and frying fats, Sinar Meadow is trusted by leading food industry professionals in Asia. Its premium brands Gold Bullion and Moremade are sought by top bakeries and pastry chefs, while its Mother’s Choice brand enjoys a strong business and consumer following in Indonesia, Malaysia and other Southeast Asian markets. Sinar Meadow also carries the brands Silver Bullion for customised blends, and Bronze Bullion and Mayflower for export markets.

“Partners choose us because we also provide added value and training that ensure sustainable growth”
Melvin Darmadinata, general manager, Sinar Meadow

“Our products have one-of-a-kind flavours and high-quality performance, so they are not easily imitated,” says Melvin Darmadinata, general manager. “Partners choose us because we also provide added value and training that ensure sustainable growth.”

Creating good margarine is a technical process, and Sinar Meadow’s set-up promotes knowledge-sharing that enables business partner engagement. It offers technical service assistance, training and demonstration to clients, and hosts basic baking events.

“We work with affluent professionals in our research and development team who continuously conduct activities to improve our products to satisfy our customers,” Darmadinata says.

As a member of the Roundtable on Sustainable Palm Oil, Sinar Meadow supports the sustainability issue, backed by management certifications such as ISO 22000 for food safety and ISO 9001:2015 for quality management. Its Hazard Analysis and Critical Control Points programmes are also implemented robustly and are regularly audited by an independent international certification company to ensure the quality of the products.

Sinar Meadow is looking for a partner in China that shares its passion and strong corporate culture. It will also launch a new brand that will cater to Asian palates soon.