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Howard Winn

Lai See | Chinese carmakers need to upgrade their names

Good to see that mainland cars are improving technically. State-owned Guangzhou Automobile scored above-average in a closely watched industry quality survey, Reuters reports.

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Give them a helping hand.

Good to see that mainland cars are improving technically. State-owned Guangzhou Automobile scored above-average in a closely watched industry quality survey, Reuters reports.

Guangzhou Auto, which sells cars under its own brand Trumpchi, had 97 problems per 100 newly sold vehicles in a survey published recently by market research firm JD Power & Associates. That was better than the average 119 problems and beat global names such as General Motors' Buick and Chevrolet, Ford Motor, Nissan Motor and Honda Motor.

Three of the mainland brands - Venucia, Roewe and Luxgen - also performed better than the industry average.

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All this prompted JD Power's China vice-president Mei Songlin to observe that Chinese carmakers had "achieved tremendous improvement in vehicle quality in 2013". All they have to fix now is the branding. These names don't exactly slip off the tongue.

 

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