Facebook fundraiser creates positive sponsor image
Crowd funding has helped many big ideas get off the ground without the need for one major investor. Now, a few creative minds in Hong Kong have created their own version of this form of fund-raising to benefit various charity projects.
Crowd funding has helped many big ideas get off the ground without the need for one major investor. Now, a few creative minds in Hong Kong have created their own version of this form of fund-raising to benefit various charity projects. Kelly Yim, founder of Missionbird, tells Education Post about her unusual path to success in creating Hong Kong’s first technology-based social enterprise –Likefunding - which makes good use of social media.
How does Likefunding work?
The first step is to identify creative projects which need funding and then match them with a corporate sponsor, based on the budget available and the company’s CSR (corporate social responsibility) objectives.
After matching, Likefunding provides a Facebook link with details of the charity project and the message or logo of the corporate sponsor. Supporters can share the link with their Facebook circle and for every “like” registered the sponsor will donate HK$2 towards the project.
What has made this model so successful?