Evernote won't be selling products like moleskine notebooks any longer

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Published: 6:30pm, 2 Feb 2016Updated: 3:23pm, 14 Jun 2016

Evernote

Evernote is taking its hands off Evernote Market, the online shop that sold Evernote-branded physical products from post-it notes to Moleskine notebooks, the company said in a blog post Monday.

Starting February 3, Evernote will no longer sell or fulfill orders on the website, instead deferring that role to its partners at Adonit, Moleskine, and PFU. That means the Evernote Market's URL and brand will remain the same as it is now, but Evernote won't be engaged with any of the actual selling process.

The move reflects the company's shift in strategy to focus on its core Evernote app, instead of taking a scattershot approach by launching multiple apps and businesses. Evernote's been going through a huge transition period over the past few months, with its long-time CEO Phil Libin getting replaced by former Google exec Chris O’Neill last year, and a number of offices shutting down.

"Ultimately though, Evernote is a software company. Building and perfecting the Evernote experience is where we’ll be focusing our future efforts," John Hoye, Evernote's senior director of partnerships, wrote in the blog post.

It's a somewhat expected development, given all the change that's been going on at Evernote, but there will still be some people lamenting Evernote's pullback from the marketplace. Evernote Market was surprisingly successful since its launch in 2013, generating roughly $12 million in its first year, and accounting for 30% of the company's monthly revenue at one point.

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