New | Beijing auto show highlights new energy cars, but consumers remain unconvinced

Carmakers are expanding their new-energy car lineup in China amid a sales boom driven by the government’s supportive measures.

Japanese carmaker Nissan plans to introduce both high-spec and low-spec models for mainland Chinese consumers in coming years, although the demand for expensive electric cars is still weak, CEO Carlos Ghosn said Monday at the Beijing auto show.

“In order to be a big player in the Chinese market, we need both high-spec and low-spec models as I believe that the support the Chinese government is giving to electric cars is going to continue and to be stronger,” Ghosn said.

Ghosn spoke during an event to unveil the Venucia, a model produced by the Nissan-backed joint venture, Dongfeng Nissan Passenger Vehicle Company.

Nissan and its Chinese partner will strive to introduce more affordable electric cars and bring performance vehicles within the reach of the mass consumer, he added.

China has been supporting the use of new energy vehicles (NEVs) by providing subsides and boosting government purchases. The State Council, China’s cabinet, has also pledged to build more charging piles and support battery technology development.