A “rural partner” measures an old man’s waist in Louyan village of Fenghua, Zhejiang province, before buying him a sweater online. Photo: SCMP Pictures (Handout)

Welcome to my Taobao village: how rural e-commerce growth is helping to empower isolated communities

The new e-commerce on Taobao brings social gains along with new income for neglected communities in rural China

Topic |   Management
A “rural partner” measures an old man’s waist in Louyan village of Fenghua, Zhejiang province, before buying him a sweater online. Photo: SCMP Pictures (Handout)
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